Identify and discuss Trends and Opportunities in convergence with image/s
In addition to our awareness and facts in Technopreneurship, we had our discussion sometime last week about Marketing Convergence. Mr. Randy Gamboa talked over about this matter. As a matter of fact, he shared how this convergence bounded the present status of selling of products and services in such a way to make it desirable more attractive to the consumer. To define convergence, it is coming together from different directions, especially a uniting or merging of groups or tendencies that were originally opposed or very different. This convergence has brought and takes along trends and opportunities for the consumer. In the field of business, a carefully devised plan of action to achieve a goal or what we call strategy is important to succeed in gaining something. Being a technopreneur must consider and be aware of the factors on how his business will bring benefits and goods to his customer. In fact it is connected in Making Meaning of what Guy Kawasaki once said “if you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money”. In that way, your production will develop and you will never notice that you are making money out of it. There are numerous of venture where convergence is already existed. And one of the examples is what Cebu Pacific Airline change and become larger because of strategy of convergence alleviates its evolution. Mr. Gamboa shared to us that Cebu Pacific is offering promos. In fact, they propose a very low rate of airline fees for us low of 1 peso per travel. They have come up this idea because of the bottom and less number of traveler take place during some point of a time in a year. That was a terrific chance to the client who would want to travel and paid a very low bill. One of the preeminent method or technique of convergence to connect there clients is through online internet. Nowadays, it is usual to us people to be aware of what internet helps and welfare the needs of the consumer, most especially on communicating to other people. I had read some article from the internet that would answer the question “How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies? “ then the response goes like this. It will enable you to market your products and services more effectively using the Internet. Big companies or even starter venture will increase the organization’s profitability and effectiveness because they will know how to navigate the minefields of online, interactive, and traditional marketing. Indeed they have the key strategic insights into integrating there marketing across all media, and know how those strategies profitably—the way they have been used by some of the world’s smartest marketers. In other words, it would become much easier to there part to communicate and transmit information connected to there business to avoid delay distraction and some difficulties.
I had identified and browse some site that convergence is the main issue. E-business and traditional business can come together to create something new and different – and consumers are combining them to suit their tastes. Jerry Wind, Vijay Mahajan, and Robert E. Gunther look at five key areas where convergence occurs. These several people made a concept where those fields and areas convergence is embracing. Early proponents of the Internet claimed that it changed everything. In my opinion, internet doesn’t change everything. Its just a matter of fact that it helps in the lifestyle of people. The rules of technology, business, and marketing were different. Forget ROI, they said; build market share. It is about investing your money in a right way. Forget mass marketing; develop a personal relationship. Convenient consultation of client in your business is what this personal relationship is about. Forget the traditional consumer; focus on the "cyberconsumer." This people are the consumer who prefers to negotiate through online. If you don't understand this, these revolutionaries said, you are mired in the past. You just don't get it. Or in short, we are not fully mindful of what new trends and opportunities bring an advantages t us. It is clear today that the Internet doesn't change everything. But in the backlash, we cannot forget that it does create major changes in the way consumers behave and how the business operates. The power of the new technology creates fundamentally new possibilities for consumers and companies. If we begin to look beyond the either/or view of the world, we see a rich and complex set of opportunities. The challenge is sorting through the interactions between consumers and technology to find these opportunities. The greatest opportunities are through a fusion of the old and the new, physical and virtual.
To count some business, several of them change there strategic plan to produce more improving idea. Just like building a food court or a restaurant. Many organizations initially treated e-business as just another offering in the food court. Pure-play Internet firms saw it as a standalone restaurant. But in fact, the most powerful new models may not be those based on a food court concept, but rather on a deeper fusion. This is like fusion in cuisine, where Asian and French, or Spanish and American influences are joined into creative and tasty new dishes. E-business and traditional business can be brought together to create something new and different, and individual consumers are combining the two in ways that suit their individual tastes. This is one way of creating something new trends in the marketing convergence, to make it more attractive and suitable to the eye of what we call consumer as a “PROSUMER”.
The Death of Consumer is one of the trends of convergence. “Prosumer “is the new term of buyer who doesn’t depend on what available products and services a business might be offer. They are the one who take chances to demand and mandated what they want is.
The Internet Marketing Magic is one of the trends of convergence. This is where the communication of prosumer and the seller have the opportunities to settle and patch things up connected to their agreement.
The Venture of eCommerce is one of the trends of convergence. This is about on undertaking business enterprise managing in a good way.It is also stated in the article that not all combinations work, and the key is to experiment with different combinations. It should be learned and need to study different kind of convergence. In e-business, the dot-com revolution led to a furious period of experimentation, as companies quickly tested what worked and didn't. As investors poured capital into these markets, they saw one of the most massive experiments in new business models—some good, some fatally flawed.
These are also areas where the interactions are complex and important to business success.
These "five C's" are areas in which some of the most interesting new "fusion" concepts of convergence can be developed:
• Customerization—Convergence of customized and standardized offerings and messages. Online marketing is where this customerization occurs. Adversity, publication and even offering of promos is connected in this area. This will answer the needs of the prosumer to inquire there orders and demand.
• Community—Convergence of virtual and physical communities. Virtual is a simulated by computer. This community is what merging of virtual society to physical communities might be encounter. Virtual those people who usually face and cope with through online. If they have a chance to talk over with their client personally, they just have to settle their agreement.
• Channels—Seamless convergence of call, click, and visit. Online website and online buying is what channel is. All they need is a computer and connection of internet. Then managing a business would be that easy as much.
• Competitive value—Convergence of new and traditional competitive value equations and pricing models. In the field of trade and industry, competitive is very close and particular among businesses. That’s why, they should have to think of new trends and edge part of their business strategy in order to click and demand.
• Choice tools—Convergence of new search engines and decision tools for consumers and company-provided advice. Choice tools this is concerning on the methods on how the company propose and introduce their products and services. Some might think of visiting personally in the house of the customer. Some prefer to stay in their branch in selling product.
There are areas in which new technologies and systems create opportunities for customers to do things they could never do before, but they are also areas in which customers are creatively combining the old with the new to create a fusion. Most of the initial discussion of these topics over the past few years has focused on what consumers can do in these areas employing new technologies. In our book, we've looked beyond this question to examine: What do they want to do, and what are they likely to do in the future? In this article, we examine each of these five areas. These are places where there are significant challenges and opportunities for convergence within and across these areas. Like most areas of marketing, advertising is changing rapidly. Some argue that change has affected advertising more than any other marketing function. For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence of different media types. In advertising convergence, and more appropriately digital convergence, refers to a growing trend for using computer technology to deliver media programming and information. Convergence allows one media outlet to take advantage of features and benefits offered through other media outlets. For instance, in many areas around the world television programming is now delivered digitally via cable, telephone or satellite hookup. This delivery method uses the same principles of information delivery that is used to allow someone to connect the Internet. The convergence of television and Internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. For example, technology may allow ads delivered to one household to be different than ads delivered to a neighbor’s television even though both households are watching the same program. But convergence is not limited to just television. Many media outlets are experiencing convergence as can be seen with print publications that now have a strong web presence. The future holds even more convergence opportunities. These include outdoor billboards that alter displays as cars containing geographic positioning systems (GPS) and other recognizable factors pass by or direct mail postcards that carry a different message based on data that matches a household’s address with television viewing habits. Convergence is a process that entails a lot of innovation and new ways of thinking out of the box. Gary Hamel once said, “The greatest rewards go to companies that create new business models, spark new ideas, new markets, new sources of revenue based on changing technology, demographics and consumer habits.” C.K. Prahalad, added “Today’s customers are more informed, networked, active and global. These new market characteristics have led to a new form of value creation, where value is co-created by the both the company and its customers.” These two great strategists have underscored product success only when customers are involved in their development.
Thus marketing convergence is one way of achieving something good in your business in spite of the close competence value. As a technopreneur they must consider the facts on managing strategic plan of their business. I might be not knowledgeable enough to this matter but I still have a chance to take challenges and learned from this marketing convergence in case if I will be a deemed technopreneur sooner. But at least at this time I have already encountered this area. It depends on how you hold chances and opportunities thoroughly.
The following are the images that show convergence that existing:
RESOURCES:
http://www.nextmark.com/glossary/definition.jsp?glossaryTermId=a0800000000F3AWAA0
http://www.ftpress.com/articles/article.aspx?p=24387
http://www.nmoa.org/catalog/marketingconvergence.htm
http://www.brandchannel.com/papers_review.asp?sp_id=612
http://www.knowthis.com/principles-of-marketing-tutorials/advertising/advertising-trends-digital-convergence/
I had identified and browse some site that convergence is the main issue. E-business and traditional business can come together to create something new and different – and consumers are combining them to suit their tastes. Jerry Wind, Vijay Mahajan, and Robert E. Gunther look at five key areas where convergence occurs. These several people made a concept where those fields and areas convergence is embracing. Early proponents of the Internet claimed that it changed everything. In my opinion, internet doesn’t change everything. Its just a matter of fact that it helps in the lifestyle of people. The rules of technology, business, and marketing were different. Forget ROI, they said; build market share. It is about investing your money in a right way. Forget mass marketing; develop a personal relationship. Convenient consultation of client in your business is what this personal relationship is about. Forget the traditional consumer; focus on the "cyberconsumer." This people are the consumer who prefers to negotiate through online. If you don't understand this, these revolutionaries said, you are mired in the past. You just don't get it. Or in short, we are not fully mindful of what new trends and opportunities bring an advantages t us. It is clear today that the Internet doesn't change everything. But in the backlash, we cannot forget that it does create major changes in the way consumers behave and how the business operates. The power of the new technology creates fundamentally new possibilities for consumers and companies. If we begin to look beyond the either/or view of the world, we see a rich and complex set of opportunities. The challenge is sorting through the interactions between consumers and technology to find these opportunities. The greatest opportunities are through a fusion of the old and the new, physical and virtual.
To count some business, several of them change there strategic plan to produce more improving idea. Just like building a food court or a restaurant. Many organizations initially treated e-business as just another offering in the food court. Pure-play Internet firms saw it as a standalone restaurant. But in fact, the most powerful new models may not be those based on a food court concept, but rather on a deeper fusion. This is like fusion in cuisine, where Asian and French, or Spanish and American influences are joined into creative and tasty new dishes. E-business and traditional business can be brought together to create something new and different, and individual consumers are combining the two in ways that suit their individual tastes. This is one way of creating something new trends in the marketing convergence, to make it more attractive and suitable to the eye of what we call consumer as a “PROSUMER”.
The Death of Consumer is one of the trends of convergence. “Prosumer “is the new term of buyer who doesn’t depend on what available products and services a business might be offer. They are the one who take chances to demand and mandated what they want is.
The Internet Marketing Magic is one of the trends of convergence. This is where the communication of prosumer and the seller have the opportunities to settle and patch things up connected to their agreement.
The Venture of eCommerce is one of the trends of convergence. This is about on undertaking business enterprise managing in a good way.It is also stated in the article that not all combinations work, and the key is to experiment with different combinations. It should be learned and need to study different kind of convergence. In e-business, the dot-com revolution led to a furious period of experimentation, as companies quickly tested what worked and didn't. As investors poured capital into these markets, they saw one of the most massive experiments in new business models—some good, some fatally flawed.
These are also areas where the interactions are complex and important to business success.
These "five C's" are areas in which some of the most interesting new "fusion" concepts of convergence can be developed:
• Customerization—Convergence of customized and standardized offerings and messages. Online marketing is where this customerization occurs. Adversity, publication and even offering of promos is connected in this area. This will answer the needs of the prosumer to inquire there orders and demand.
• Community—Convergence of virtual and physical communities. Virtual is a simulated by computer. This community is what merging of virtual society to physical communities might be encounter. Virtual those people who usually face and cope with through online. If they have a chance to talk over with their client personally, they just have to settle their agreement.
• Channels—Seamless convergence of call, click, and visit. Online website and online buying is what channel is. All they need is a computer and connection of internet. Then managing a business would be that easy as much.
• Competitive value—Convergence of new and traditional competitive value equations and pricing models. In the field of trade and industry, competitive is very close and particular among businesses. That’s why, they should have to think of new trends and edge part of their business strategy in order to click and demand.
• Choice tools—Convergence of new search engines and decision tools for consumers and company-provided advice. Choice tools this is concerning on the methods on how the company propose and introduce their products and services. Some might think of visiting personally in the house of the customer. Some prefer to stay in their branch in selling product.
There are areas in which new technologies and systems create opportunities for customers to do things they could never do before, but they are also areas in which customers are creatively combining the old with the new to create a fusion. Most of the initial discussion of these topics over the past few years has focused on what consumers can do in these areas employing new technologies. In our book, we've looked beyond this question to examine: What do they want to do, and what are they likely to do in the future? In this article, we examine each of these five areas. These are places where there are significant challenges and opportunities for convergence within and across these areas. Like most areas of marketing, advertising is changing rapidly. Some argue that change has affected advertising more than any other marketing function. For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence of different media types. In advertising convergence, and more appropriately digital convergence, refers to a growing trend for using computer technology to deliver media programming and information. Convergence allows one media outlet to take advantage of features and benefits offered through other media outlets. For instance, in many areas around the world television programming is now delivered digitally via cable, telephone or satellite hookup. This delivery method uses the same principles of information delivery that is used to allow someone to connect the Internet. The convergence of television and Internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. For example, technology may allow ads delivered to one household to be different than ads delivered to a neighbor’s television even though both households are watching the same program. But convergence is not limited to just television. Many media outlets are experiencing convergence as can be seen with print publications that now have a strong web presence. The future holds even more convergence opportunities. These include outdoor billboards that alter displays as cars containing geographic positioning systems (GPS) and other recognizable factors pass by or direct mail postcards that carry a different message based on data that matches a household’s address with television viewing habits. Convergence is a process that entails a lot of innovation and new ways of thinking out of the box. Gary Hamel once said, “The greatest rewards go to companies that create new business models, spark new ideas, new markets, new sources of revenue based on changing technology, demographics and consumer habits.” C.K. Prahalad, added “Today’s customers are more informed, networked, active and global. These new market characteristics have led to a new form of value creation, where value is co-created by the both the company and its customers.” These two great strategists have underscored product success only when customers are involved in their development.
Thus marketing convergence is one way of achieving something good in your business in spite of the close competence value. As a technopreneur they must consider the facts on managing strategic plan of their business. I might be not knowledgeable enough to this matter but I still have a chance to take challenges and learned from this marketing convergence in case if I will be a deemed technopreneur sooner. But at least at this time I have already encountered this area. It depends on how you hold chances and opportunities thoroughly.
The following are the images that show convergence that existing:
RESOURCES:
http://www.nextmark.com/glossary/definition.jsp?glossaryTermId=a0800000000F3AWAA0
http://www.ftpress.com/articles/article.aspx?p=24387
http://www.nmoa.org/catalog/marketingconvergence.htm
http://www.brandchannel.com/papers_review.asp?sp_id=612
http://www.knowthis.com/principles-of-marketing-tutorials/advertising/advertising-trends-digital-convergence/
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